…your author brand is how and why readers fall in love with you and decide to read your book.
Writing is a solitary sport, but marketing? That one needs a few hands on deck.
Face it, you can write the world’s greatest book…but if no one is around to read it, you’re stuck up a creek.
Though Shayla Raquel’s 10 commandments of author branding, you can pinpoint your weakness, drum up some strategy and get your book into other people’s hands.
I loved Shayla’s pragmatic and bluntly honest approach to marketing books.
She doesn’t sugar-coat a thing – and when someone is self-publishing, you really need to find that someone who tells you how it is.
Even if you have the master marketer Seth Godin himself launch your book, it won’t matter if your book stinks like rotten eggs. You must have something that’s actually marketable…
I also really liked how she outlined the steps.
It was a lot of fun for me (as a book reviewer) to take a peek behind the scenes and see what the authors are up to.
I haven’t written a book but as a reviewer, I have read 200+ self-published and indie books.
Everything she said, I found myself nodding and agreeing over.
I learned that too many authors do the following: publish a book…create appalling websites …send the same ole boring emails…
So if you are at the beginning, middle or end of your book, I’d definitely suggest picking up a copy!